Citizens Bank is making headlines this January with significant changes that affect their branches in the Pittsburgh area. Along with these changes, the bank has pledged to support its customers and employees as part of a new strategy. This shift highlights the bank’s continuing commitment to meet the needs of those in its community.

Branch Closures and Transitions

Recently, Citizens Bank has announced the closure of several branches in the Pittsburgh area as part of a decision affecting 15 branches across six states. Customers have seen branches close, such as the North Oakland location, which shut down without a specified date. However, Citizens Bank is ensuring that its customers have options to access their banking needs, even if it means transitioning branches to a self-service model.

• The New Kensington branch is shifting to a self-service location, providing virtual human assistance for more complex transactions.
• Customers in the Mount Lebanon area will need to visit either the Cochran Road or Bethel Park St. Clair branches as that specific location closes on January 23, 2024.
• Despite closures, Citizens Bank emphasizes its ongoing investment in the region with new branches recently opened at Pittsburgh’s Waterfront and downtown.

Community Support Initiatives

Simultaneously, Citizens Bank has pledged their continued support for the community. In response to the challenges faced by Southern California due to devastating wildfires, Citizens Bank has committed a generous $2 million to help those affected.

• This funding is directed towards humanitarian relief and aiding the recovery of small businesses.
• A portion of this fund will specifically assist employees of Citizens Bank who were impacted.
• The commitment has been confirmed by Frank B. Holding, Jr., the bank’s chairman and CEO, showing a deep level of responsibility towards their staff and customers.

Looking Ahead with Confidence

Even with branch closures, Citizens Bank is focused on its future. The bank plans to open new locations, including in East Liberty by early 2025. This shows a proactive approach to managing their presence in key markets while still providing necessary services to their customers.

As customers navigate these changes, their options remain accessible, whether through other branch services or online banking systems which the bank is continually improving.

Commitment to Customers

Citizens Bank continues to prioritize listening to its customers and understanding their banking needs as they adapt to these changes. Bank associates are committed to supporting customers through personalized assistance in this transitional period.

Through these initiatives of closing and opening branches, as well as giving back to communities affected by disasters, Citizens Bank shows that they are not just a financial institution. They are a pillar of support within their communities, leading with empathy and care.

Conclusion

While the landscape of banking continues to evolve, Citizens Bank is striving to maintain trust and security for its customers. Their dual approach of adjusting branch locations and supporting communities in need reflects a balanced strategy for a brighter future in the financial journey together.