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This Scenic Road Trip Takes You To 11 Charming Storybook Towns In Wisconsin


Wisconsin: where the cheese is plentiful, the beer flows freely, and the towns are straight out of a fairytale.

Buckle up, buttercup – we’re about to embark on a whimsical journey through the Badger State’s most enchanting locales!

1. Princeton

Princeton: Where treasure hunting is an Olympic sport! This flea market paradise is like your cool grandma's attic, but spread over an entire town.Princeton: Where treasure hunting is an Olympic sport! This flea market paradise is like your cool grandma's attic, but spread over an entire town.
Princeton: Where treasure hunting is an Olympic sport! This flea market paradise is like your cool grandma’s attic, but spread over an entire town. Photo credit: turn off your computer and go outside

Nestled along the Fox River, Princeton is a bibliophile’s dream come true.

This quaint town boasts more antique shops per capita than you can shake a vintage stick at.

As you stroll down Water Street, you’ll feel like you’ve stepped into a Norman Rockwell painting – if Norman Rockwell had a thing for old books and quirky knick-knacks.

Step back in time! Princeton's charming downtown feels like a Norman Rockwell painting come to life, complete with old-fashioned soda fountains.Step back in time! Princeton's charming downtown feels like a Norman Rockwell painting come to life, complete with old-fashioned soda fountains.
Step back in time! Princeton’s charming downtown feels like a Norman Rockwell painting come to life, complete with old-fashioned soda fountains. Photo credit: Bruce Wicks

The town’s crown jewel is its flea market, held every Saturday from April to October.

It’s like a treasure hunt for grown-ups, minus the eye patches and peg legs.

You’ll find everything from grandma’s china to that obscure vinyl record you’ve been searching for since college.

Just remember, one person’s trash is another person’s… well, slightly less trashy trash.

2. Cedarburg

Cedarburg: A gingerbread village come to life! This charming town's stone buildings and quaint shops are sweeter than a slice of grandma's apple pie.Cedarburg: A gingerbread village come to life! This charming town's stone buildings and quaint shops are sweeter than a slice of grandma's apple pie.
Cedarburg: A gingerbread village come to life! This charming town’s stone buildings and quaint shops are sweeter than a slice of grandma’s apple pie. Photo credit: Amy’s Creative Pursuits

If you’ve ever wondered what it would be like to live inside a Hallmark movie, Cedarburg is your answer.

This picturesque town looks like it was built by elves with an eye for historic preservation.

Washington Avenue, the main drag, is lined with limestone buildings that have more character than a Shakespeare play.

Who needs a time machine? Cedarburg's historic district transports you back to a simpler era, complete with ice cream parlors and locally-made wine.Who needs a time machine? Cedarburg's historic district transports you back to a simpler era, complete with ice cream parlors and locally-made wine.
Who needs a time machine? Cedarburg’s historic district transports you back to a simpler era, complete with ice cream parlors and locally-made wine. Photo credit: Amy’s Creative Pursuits

Don’t miss the Cedar Creek Settlement, a restored 1864 woolen mill that now houses shops, restaurants, and a winery.

Yes, you read that right – a winery.

In Wisconsin.

It’s like finding a surfer in Saskatchewan, but trust me, it works.

Sip some local vino, nibble on artisanal cheese (because Wisconsin), and pretend you’re sophisticated for an afternoon.

3. Mineral Point

Mineral Point: Cornwall's long-lost American cousin! Winding streets and stone cottages make you feel like you've stumbled into a British period drama.Mineral Point: Cornwall's long-lost American cousin! Winding streets and stone cottages make you feel like you've stumbled into a British period drama.
Mineral Point: Cornwall’s long-lost American cousin! Winding streets and stone cottages make you feel like you’ve stumbled into a British period drama. Photo credit: Wikipedia

Mineral Point is what happens when you take a slice of Cornwall, England, and plop it down in the middle of Wisconsin.

This former mining town is so authentically British, you half expect the Queen to pop out from behind a pasty shop.

Speaking of pasties, these meat-and-potato-filled pastries are a local delicacy.

They’re like edible hand warmers, perfect for those chilly Wisconsin nights.

Art galleries galore! Mineral Point's creative spirit is as abundant as its Cornish pasties. It's like a liberal arts college, but with better food.Art galleries galore! Mineral Point's creative spirit is as abundant as its Cornish pasties. It's like a liberal arts college, but with better food.
Art galleries galore! Mineral Point’s creative spirit is as abundant as its Cornish pasties. It’s like a liberal arts college, but with better food. Photo credit: Dining Duster

The town is a haven for artists, with galleries and studios tucked into every nook and cranny.

It’s like someone took a liberal arts college, shook it, and all the creative types fell out here.

Don’t be surprised if you leave with a one-of-a-kind piece of art and a sudden urge to take up pottery.

4. Stockholm

Stockholm: Proof that good things come in small packages! This tiny village packs more charm per capita than a basket of Swedish meatballs.Stockholm: Proof that good things come in small packages! This tiny village packs more charm per capita than a basket of Swedish meatballs.
Stockholm: Proof that good things come in small packages! This tiny village packs more charm per capita than a basket of Swedish meatballs. Photo credit: Wikipedia

No, we haven’t suddenly teleported to Sweden.

This Stockholm is pure Wisconsin, with a population that could fit comfortably in a school bus.

What it lacks in size, it makes up for in charm – and pie.

The Stockholm Pie Company is legendary, serving up slices of heaven that would make your grandma weep with joy (and maybe a little jealousy).

Pie lovers, rejoice! Stockholm's famous pie shop might just convince you that pie is a perfectly acceptable breakfast food. We won't judge.Pie lovers, rejoice! Stockholm's famous pie shop might just convince you that pie is a perfectly acceptable breakfast food. We won't judge.
Pie lovers, rejoice! Stockholm’s famous pie shop might just convince you that pie is a perfectly acceptable breakfast food. We won’t judge. Photo credit: Printable

Perched on the banks of Lake Pepin, Stockholm offers stunning views and a chance to pretend you’re a Swedish immigrant circa 1850.

Just don’t try to pay with krona – they prefer good old American dollars here.

5. Bayfield

Bayfield: Where apples meet the Great Lakes! This charming town is like a fruit-filled postcard come to life, with a side of sailing.Bayfield: Where apples meet the Great Lakes! This charming town is like a fruit-filled postcard come to life, with a side of sailing.
Bayfield: Where apples meet the Great Lakes! This charming town is like a fruit-filled postcard come to life, with a side of sailing. Photo credit: Wikimedia Commons

Bayfield is the gateway to the Apostle Islands, which sounds very biblical but is actually just incredibly beautiful.

This tiny town on the shores of Lake Superior is like a postcard come to life – if postcards could serve you freshly caught whitefish and locally grown apples.

Take a ferry to Madeline Island, where you can kayak, hike, or simply lie on the beach and contemplate why you don’t live here year-round.

Nature's gallery awaits! Bayfield's sea caves are like Mother Nature's attempt at abstract art – breathtaking, mysterious, and definitely Instagram-worthy.Nature's gallery awaits! Bayfield's sea caves are like Mother Nature's attempt at abstract art – breathtaking, mysterious, and definitely Instagram-worthy.
Nature’s gallery awaits! Bayfield’s sea caves are like Mother Nature’s attempt at abstract art – breathtaking, mysterious, and definitely Instagram-worthy. Photo credit: Wikipedia

In winter, the lake freezes over and becomes an ice road.

It’s like a real-life version of that Ice Road Truckers show, but with fewer trucks and more “ope, just gonna sneak past ya” Midwestern politeness.

6. New Glarus

New Glarus: Switzerland's cheerful Midwest cousin! This town is so Swiss, you'll be yodeling and craving fondue before you know it.New Glarus: Switzerland's cheerful Midwest cousin! This town is so Swiss, you'll be yodeling and craving fondue before you know it.
New Glarus: Switzerland’s cheerful Midwest cousin! This town is so Swiss, you’ll be yodeling and craving fondue before you know it. Photo credit: New Glarus Chamber of Commerce

Known as “America’s Little Switzerland,” New Glarus is where Wisconsin decided to get a little European flair.

It’s like someone took a Swiss village, shrunk it in the wash, and plopped it down in the rolling hills of southern Wisconsin.

The town takes its Swiss heritage seriously – expect to see Swiss flags, chalets, and enough cowbells to make Christopher Walken nervous.

Beer lovers, unite! New Glarus Brewing Company's famous Spotted Cow ale might just be the eighth wonder of the world. Liquid gold, indeed!Beer lovers, unite! New Glarus Brewing Company's famous Spotted Cow ale might just be the eighth wonder of the world. Liquid gold, indeed!
Beer lovers, unite! New Glarus Brewing Company’s famous Spotted Cow ale might just be the eighth wonder of the world. Liquid gold, indeed! Photo credit: The Simple Luxuries

But let’s be real – we’re here for the beer.

New Glarus Brewing Company produces some of the most sought-after brews in the Midwest, including the famous Spotted Cow.

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It’s only sold in Wisconsin, which makes it the liquid equivalent of a rare Pokémon for beer enthusiasts.

7. Oshkosh

Oshkosh: Where Main Street meets the sky! Historic charm and aviation enthusiasm collide in this vibrant downtown, creating a uniquely nostalgic atmosphere.Oshkosh: Where Main Street meets the sky! Historic charm and aviation enthusiasm collide in this vibrant downtown, creating a uniquely nostalgic atmosphere.
Oshkosh: Where Main Street meets the sky! Historic charm and aviation enthusiasm collide in this vibrant downtown, creating a uniquely nostalgic atmosphere. Photo credit: Cragin Spring

Oshkosh isn’t just a fun name to say (though it is that) – it’s also a charming city on the western shore of Lake Winnebago.

Known for its annual EAA AirVenture, the world’s largest airshow, Oshkosh is where aviation geeks and regular folks come together to watch things go really fast in the sky.

Time-travel alert! Oshkosh's downtown looks like it stepped out of a Norman Rockwell painting, but with a side of jet fuel.Time-travel alert! Oshkosh's downtown looks like it stepped out of a Norman Rockwell painting, but with a side of jet fuel.
Time-travel alert! Oshkosh’s downtown looks like it stepped out of a Norman Rockwell painting, but with a side of jet fuel. Photo credit: Marion Brite

When you’re not craning your neck skyward, check out the Paine Art Center and Gardens.

It’s like someone took a European castle, filled it with art, and surrounded it with gorgeous gardens. In Wisconsin.

Because why not?

8. Elkhart Lake

Elkhart Lake: Where serenity meets speed! This resort town is like a zen retreat with a side of NASCAR – surprisingly perfect together.Elkhart Lake: Where serenity meets speed! This resort town is like a zen retreat with a side of NASCAR – surprisingly perfect together.
Elkhart Lake: Where serenity meets speed! This resort town is like a zen retreat with a side of NASCAR – surprisingly perfect together. Photo credit: Terradrift

Elkhart Lake is the kind of place that makes you want to quit your job, buy a lakeside cottage, and spend your days paddleboarding and sipping cocktails.

This resort town has been attracting visitors since the late 1800s, probably because they didn’t have Netflix back then and had to find other ways to entertain themselves.

The lake itself is crystal clear and spring-fed, which is nature’s way of saying, “Hey, come on in, the water’s fine!”

Crystal-clear waters alert! Elkhart Lake is so pristine, you might be tempted to use it as mouthwash. (Don't, though. Fish have feelings too.)Crystal-clear waters alert! Elkhart Lake is so pristine, you might be tempted to use it as mouthwash. (Don't, though. Fish have feelings too.)
Crystal-clear waters alert! Elkhart Lake is so pristine, you might be tempted to use it as mouthwash. (Don’t, though. Fish have feelings too.) Photo credit: Terradrift

And if you’re into fast cars, the Road America race track is nearby.

It’s like a playground for grown-ups who never outgrew their Hot Wheels phase.

9. Port Washington

Port Washington: New England charm with a Midwest twist! This lakeside town is so picturesque, it's practically begging to be on a postcard.Port Washington: New England charm with a Midwest twist! This lakeside town is so picturesque, it's practically begging to be on a postcard.
Port Washington: New England charm with a Midwest twist! This lakeside town is so picturesque, it’s practically begging to be on a postcard. Photo credit: Wisconsin Harbor Towns

Port Washington is what happens when a quaint fishing village and a charming small town have a baby.

Nestled on the shores of Lake Michigan, it’s got more maritime vibes than a sea shanty convention.

The downtown area is so picturesque, it’s like walking through an oil painting – if oil paintings had excellent fish fries and ice cream shops.

Lighthouse lovers, rejoice! Port Washington's harbor is like a maritime fairy tale come to life, complete with a storybook lighthouse.Lighthouse lovers, rejoice! Port Washington's harbor is like a maritime fairy tale come to life, complete with a storybook lighthouse.
Lighthouse lovers, rejoice! Port Washington’s harbor is like a maritime fairy tale come to life, complete with a storybook lighthouse. Photo credit: Wikipedia

Don’t miss the chance to climb the 1860 Light Station.

It’s a great workout and offers stunning views of the lake.

Plus, you can pretend you’re in a dramatic sea captain movie, squinting into the distance and muttering about incoming storms.

10. Sturgeon Bay

Sturgeon Bay: Where small-town charm meets shipyard chic! This unique blend is like a rom-com where the quaint bookshop owner falls for the rugged shipbuilder.Sturgeon Bay: Where small-town charm meets shipyard chic! This unique blend is like a rom-com where the quaint bookshop owner falls for the rugged shipbuilder.
Sturgeon Bay: Where small-town charm meets shipyard chic! This unique blend is like a rom-com where the quaint bookshop owner falls for the rugged shipbuilder. Photo credit: Richie Diesterheft

Sturgeon Bay is the kind of place that makes you wonder why you don’t live on a peninsula.

Straddling the ship canal that connects Lake Michigan to Green Bay, this town is so nautical, you half expect the buildings to start swaying with the tide.

Check out the Maritime Museum, where you can learn all about shipwrecks, lighthouses, and other aquatic adventures.

Water, water everywhere! Sturgeon Bay offers more waterfront views than a fish's family photo album. Don't forget your camera!Water, water everywhere! Sturgeon Bay offers more waterfront views than a fish's family photo album. Don't forget your camera!
Water, water everywhere! Sturgeon Bay offers more waterfront views than a fish’s family photo album. Don’t forget your camera! Photo credit: markbajekphoto1

And if you’re feeling brave, try some of the local cherry wine.

It’s like regular wine, but with a fruity twist that’ll make you forget you’re drinking alcohol made from a pie filling.

11. Alma

Alma: Where the bluffs meet the Mississippi! The views here are so spectacular, they might just cure your fear of heights.Alma: Where the bluffs meet the Mississippi! The views here are so spectacular, they might just cure your fear of heights.
Alma: Where the bluffs meet the Mississippi! The views here are so spectacular, they might just cure your fear of heights. Photo credit: Alma Home Style Lodging

Perched on the bluffs overlooking the Mississippi River, Alma is like the town that time forgot – in the best possible way.

It’s so quaint and unchanged, you might find yourself checking your phone to make sure you haven’t accidentally time-traveled to 1900.

Birdwatcher's paradise! Alma's wildlife refuge is like Tinder for ornithologists, but with actual tweets. Binoculars at the ready!Birdwatcher's paradise! Alma's wildlife refuge is like Tinder for ornithologists, but with actual tweets. Binoculars at the ready!
Birdwatcher’s paradise! Alma’s wildlife refuge is like Tinder for ornithologists, but with actual tweets. Binoculars at the ready! Photo credit: Amy’s Creative Pursuits

Take a river cruise, explore the lock and dam system, or just sit on a bench and watch the world float by.

And if you’re into birds (the feathered kind, not the angry mobile game), this is prime eagle-watching territory.

It’s like a real-life nature documentary, but with better cheese curds.

There you have it, folks – eleven slices of Wisconsin charm, served up with a side of quirky humor and a generous helping of Midwest nice.

The open road is waiting!

Let this map guide you to your next amazing destination.

storybook towns wisconsin trip mapstorybook towns wisconsin trip map

Now get out there and explore, ya hear?





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