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This Delightful Road Trip Will Take You To 8 Most Underrated Gift Shops In Wisconsin


Who knew Wisconsin was hiding a treasure trove of quirky gift shops?

Forget cheese and beer for a moment – it’s time to embark on a whimsical journey through the Badger State’s most charming and unexpected retail havens.

1. Anthology (Madison)

Step into Anthology and breathe in that fresh paper scent. It's like Back-to-School shopping, but for grown-ups!Step into Anthology and breathe in that fresh paper scent. It's like Back-to-School shopping, but for grown-ups!
Step into Anthology and breathe in that fresh paper scent. It’s like Back-to-School shopping, but for grown-ups! Photo Credit: Steve Hunsader

Nestled in the heart of Madison, Anthology is like that cool friend who always knows where to find the perfect gift.

As you step into this brick-faced building with its inviting bay windows, you’re greeted by a kaleidoscope of creativity.

The shop’s name couldn’t be more fitting – it’s truly an anthology of all things artsy and awesome.

The window display alone is enough to make you do a double-take.

It’s a carefully curated chaos of colorful cards, funky prints, and quirky knick-knacks that practically scream, “Come in and play!”

And once you’re inside, oh boy, it’s like Willy Wonka’s factory for the artistically inclined.

Shelves upon shelves are stocked with handmade goodies from local artists.

It’s the kind of place where you go in thinking, “I’ll just browse for a minute,” and emerge two hours later with armfuls of stuff you never knew you needed.

Who knew you’d fall in love with a hand-knitted cactus plushie or a set of Wisconsin-shaped coasters?

Anthology: A paper lover's paradise. This window display is more colorful than a bag of Skittles!Anthology: A paper lover's paradise. This window display is more colorful than a bag of Skittles!
Anthology: A paper lover’s paradise. This window display is more colorful than a bag of Skittles! Photo Credit: Anthology

The best part?

The staff here are like walking encyclopedias of cool.

They can tell you the story behind every item, from the sassy greeting cards to the upcycled jewelry.

It’s like getting a crash course in Wisconsin’s vibrant art scene with every purchase.

2. Craft Barn (Galesville)

The Craft Barn: Where rustic charm meets artistic flair. This red beauty is like a Pinterest board come to life!The Craft Barn: Where rustic charm meets artistic flair. This red beauty is like a Pinterest board come to life!
The Craft Barn: Where rustic charm meets artistic flair. This red beauty is like a Pinterest board come to life! Photo Credit: Craft Barn

Hold onto your cheese hats, folks, because we’re about to dive into the most Wisconsin thing since, well, cheese itself.

The Craft Barn in Galesville is exactly what it says on the tin – a barn full of crafts.

But don’t let the straightforward name fool you; this place is anything but ordinary.

Picture this: a big red barn, standing proud against the Wisconsin sky like it’s posing for a postcard.

But instead of cows and hay, it’s packed to the rafters with handmade treasures.

It’s like someone took your grandma’s attic, your eccentric aunt’s craft room, and a Pinterest board, threw them in a blender, and voila!

The Craft Barn was born.

Adirondack chairs galore! The Craft Barn's outdoor display is a siren song for porch-sitters and lemonade-sippers everywhere.Adirondack chairs galore! The Craft Barn's outdoor display is a siren song for porch-sitters and lemonade-sippers everywhere.
Adirondack chairs galore! The Craft Barn’s outdoor display is a siren song for porch-sitters and lemonade-sippers everywhere. Photo Credit: American Marketing & Publishing

As you approach, you’ll notice an army of wooden chairs and garden ornaments standing guard outside.

It’s like they’re saying, “Welcome to the land of ‘I could totally make that myself… but I won’t.’”

Inside, it’s a wonderland of DIY dreams.

From hand-painted signs proclaiming “Live, Laugh, Love” (because we all need reminders to do those things) to quilts that could tell stories if they could talk, this place has it all.

The best part?

You can pretend you made everything yourself.

“Oh, this intricately carved wooden bear? Just whipped it up last weekend.”

Your secret’s safe with us.

3. Volume One & The Local Store (Eau Claire)

Volume One & The Local Store: Where hipster meets heartland. This brick facade houses more local flavor than a cheese curd festival!Volume One & The Local Store: Where hipster meets heartland. This brick facade houses more local flavor than a cheese curd festival!
Volume One & The Local Store: Where hipster meets heartland. This brick facade houses more local flavor than a cheese curd festival! Photo credit: Volume One & The Local Store

Imagine if your cool, artsy cousin decided to open a shop.

That’s Volume One & The Local Store in Eau Claire.

This brick building with its forest green awnings is like a love letter to all things Wisconsin, but with a hipster twist.

Step inside, and you’re hit with a wave of local pride so strong it could knock the cheese curd right out of your hand.

The shelves are stocked with everything from artisanal soaps that smell like a northwoods forest to t-shirts proclaiming love for obscure Wisconsin towns you’ve never heard of (but suddenly want to visit).

But wait, there’s more!

This isn’t just a gift shop; it’s also a magazine headquarters.

That’s right, they produce their own publication celebrating local culture.

Green awnings and endless possibilities. Volume One is serving up slices of Eau Claire cool with a side of Midwest nice.Green awnings and endless possibilities. Volume One is serving up slices of Eau Claire cool with a side of Midwest nice.
Green awnings and endless possibilities. Volume One is serving up slices of Eau Claire cool with a side of Midwest nice. Photo credit: The Local Store

It’s like if “The New Yorker” and “Wisconsin Living” had a baby, and that baby was really into craft beer and indie music.

The staff here are like walking, talking Wisconsin encyclopedias.

Ask them about anything local, and they’ll give you a history lesson, complete with recommendations for the best nearby coffee shops.

It’s the kind of place that makes you proud to be a Wisconsinite, even if you’re just visiting for the weekend.

4. Secret Garden Gifts (Jackson)

Secret Garden Gifts: Where whimsy meets Wisconsin. This quaint entrance is like a portal to a world of enchantment!Secret Garden Gifts: Where whimsy meets Wisconsin. This quaint entrance is like a portal to a world of enchantment!
Secret Garden Gifts: Where whimsy meets Wisconsin. This quaint entrance is like a portal to a world of enchantment! Photo credit: Gloria Witt

Tucked away in Jackson, Secret Garden Gifts is the retail equivalent of finding a four-leaf clover – unexpected and delightful.

From the outside, it looks like any other small-town shop.

But step through that door, and bam!

You’re transported into a whimsical world that’s part fairy tale, part treasure hunt.

The name “Secret Garden” isn’t just for show.

This place is packed with so many nooks and crannies that you half expect to find a talking rabbit or a magic wardrobe.

Every turn reveals a new surprise – maybe a shelf of glittering crystals, or a display of handcrafted wind chimes that sound like they’re playing a tune from a fantasy movie.

Crystals, dreamcatchers, and magic, oh my! Secret Garden's interior is a feast for the senses and a playground for the imagination.Crystals, dreamcatchers, and magic, oh my! Secret Garden's interior is a feast for the senses and a playground for the imagination.
Crystals, dreamcatchers, and magic, oh my! Secret Garden’s interior is a feast for the senses and a playground for the imagination. Photo credit: Secret Garden Gifts

But the real magic?

The way this shop manages to blend the mystical with the practical.

Sure, you can find that crystal ball you’ve always wanted, but right next to it is a perfectly sensible (yet somehow still magical) tea set.

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It’s like they’re saying, “Why choose between being a responsible adult and living in a fairy tale when you can do both?”

The owner has curated a collection that’s as eclectic as it is enchanting.

From locally made jewelry that looks like it was crafted by elves, to garden decorations that could turn any backyard into a mystical realm, this place has got it all.

Just don’t blame us if you leave feeling like you should start looking for fairy rings in your lawn.

5. Gifts of the World & Moccasins (Wisconsin Dells)

Gifts of the World & Moccasins: Where global meets local. This storefront promises a world tour with comfy feet!Gifts of the World & Moccasins: Where global meets local. This storefront promises a world tour with comfy feet!
Gifts of the World & Moccasins: Where global meets local. This storefront promises a world tour with comfy feet! Photo credit: Beatriz Jarvis

Ah, Wisconsin Dells – land of water parks, fudge shops, and… moccasins?

You bet your sweet cheese curds!

Gifts of the World & Moccasins is the kind of place that makes you do a double-take.

It’s like someone took a souvenir shop, a Native American trading post, and an international bazaar, threw them in a blender, and hit “puree.”

From the moment you spot the colorful storefront, you know you’re in for a treat.

It’s like a United Nations of tchotchkes in there.

Want a dreamcatcher?

They’ve got ’em.

How about a matryoshka doll?

Check.

A sombrero?

Why not!

It’s the perfect place for those who want to travel the world without leaving Wisconsin.

From didgeridoos to moccasins, this shop is a cultural smorgasbord. It's like the UN, but with better souvenirs!From didgeridoos to moccasins, this shop is a cultural smorgasbord. It's like the UN, but with better souvenirs!
From didgeridoos to moccasins, this shop is a cultural smorgasbord. It’s like the UN, but with better souvenirs! Photo credit: Michael LaPointe

But let’s talk about those moccasins.

They’ve got more styles than you can shake a stick at.

Beaded, fringed, plain, fancy – you name it, they’ve got a moccasin for it.

It’s like Cinderella’s shoe shop, but with more leather and less magic pumpkin.

The best part?

The sheer randomness of it all.

Where else can you buy a pair of authentic moccasins, a “Wisconsin Dells” snow globe, and a didgeridoo all in one go?

It’s like a global scavenger hunt, but all the prizes are conveniently located under one roof.

6. Blue Moon Emporium (Appleton)

Blue Moon Emporium: A splash of turquoise in downtown Appleton. This storefront is more inviting than a plate of warm cookies!Blue Moon Emporium: A splash of turquoise in downtown Appleton. This storefront is more inviting than a plate of warm cookies!
Blue Moon Emporium: A splash of turquoise in downtown Appleton. This storefront is more inviting than a plate of warm cookies! Photo credit: Blue Moon Emporium

Blue Moon Emporium in Appleton is the kind of place that makes you believe in retail therapy.

With its cheerful turquoise storefront and eclectic window displays, it’s like a beacon of quirkiness in a sea of big-box stores.

Step inside, and you’re greeted by a riot of color and creativity that’s more infectious than a yawn in a boring meeting.

This place is packed with handmade goodies from local artists, each item seemingly competing to be the most unique thing you’ve ever seen.

It’s like Etsy came to life, grew legs, and decided to set up shop in Wisconsin.

Blue Moon Emporium: A splash of turquoise in downtown Appleton. This storefront is more inviting than a plate of warm cookies!Blue Moon Emporium: A splash of turquoise in downtown Appleton. This storefront is more inviting than a plate of warm cookies!
Blue Moon Emporium: A splash of turquoise in downtown Appleton. This storefront is more inviting than a plate of warm cookies! Photo credit: Blue Moon Emporium

From hand-painted ceramics that look too pretty to actually use, to jewelry made from what appears to be repurposed vintage typewriter keys (because why not?), every corner of this store is a new adventure.

It’s the kind of place where you go in looking for a birthday card and come out with a lampshade made of recycled bike chains, a set of coasters featuring sassy quotes from Golden Girls, and a sudden urge to take up watercolor painting.

The staff here are like the cool art teachers you wish you had in high school – knowledgeable, passionate, and always ready with a fun fact about that weird sculpture you’re eyeing.

They’re not just selling products; they’re selling stories, dreams, and a little bit of Appleton magic.

7. Dregne’s Scandinavian Gifts (Westby)

Dregne's Scandinavian Gifts: Where Norway meets Wisconsin. This charming storefront is more festive than a Viking holiday party!Dregne's Scandinavian Gifts: Where Norway meets Wisconsin. This charming storefront is more festive than a Viking holiday party!
Dregne’s Scandinavian Gifts: Where Norway meets Wisconsin. This charming storefront is more festive than a Viking holiday party! Photo credit: Jennifer Wunrow

Uff da!

If you’ve ever wanted to experience Norway without the hassle of, you know, actually going to Norway, then Dregne’s Scandinavian Gifts in Westby is your ticket to Viking paradise.

This place is so Nordic, you half expect to see fjords in the parking lot.

From the moment you spot the cheery blue storefront with its parade of international flags, you know you’re in for a treat.

It’s like someone took a slice of Scandinavia, sprinkled it with some good old Wisconsin charm, and voila!

Dregne’s was born.

Step inside, and you’re hit with a wave of Nordic nostalgia so strong, you’ll find yourself suddenly craving lutefisk (okay, maybe not that strong).

Flags flying high and nostalgia in the air. Dregne's is serving up slices of Scandinavia with a generous side of Midwest hospitality.Flags flying high and nostalgia in the air. Dregne's is serving up slices of Scandinavia with a generous side of Midwest hospitality.
Flags flying high and nostalgia in the air. Dregne’s is serving up slices of Scandinavia with a generous side of Midwest hospitality. Photo credit: Dregne’s Scandinavian Gifts

The shelves are packed with more trolls than a fantasy novel convention – the cute kind, not the internet kind.

There are sweaters so cozy-looking, you’ll want to buy one even if it’s the middle of July.

But it’s not all woolly warmth and mythical creatures.

Dregne’s is also a treasure trove of Scandinavian cuisine.

From lingonberry everything to more types of herring than you knew existed, it’s a smorgasbord of Nordic delights.

Just don’t blame us if you leave with a sudden urge to build a longship in your backyard.

8. DooHickey’s Souvenirs and Gifts (Wisconsin Dells)

DooHickey's: Where kitsch is king! This facade is more eye-catching than a neon-colored cheese hat at a Packers game.DooHickey's: Where kitsch is king! This facade is more eye-catching than a neon-colored cheese hat at a Packers game.
DooHickey’s: Where kitsch is king! This facade is more eye-catching than a neon-colored cheese hat at a Packers game. Photo credit: American Marketing & Publishing

Last but not least, we’ve got DooHickey’s in Wisconsin Dells – the gift shop equivalent of that one friend who can’t tell a story without going off on a dozen tangents, but somehow it all comes together in the end and you’re left thoroughly entertained.

From the outside, DooHickey’s looks like your standard tourist trap.

But step inside, and you’re transported into a world where “organized chaos” isn’t just a phrase, it’s a way of life.

This place is packed to the gills with every souvenir you could possibly imagine, and quite a few you couldn’t.

Want a t-shirt with a sassy slogan?

They’ve got a whole wall of ’em.

Looking for a coffee mug shaped like a moose?

Souvenirs galore! DooHickey's interior is a treasure trove of memories waiting to happen. It's like your grandma's attic, but shoppable!Souvenirs galore! DooHickey's interior is a treasure trove of memories waiting to happen. It's like your grandma's attic, but shoppable!
Souvenirs galore! DooHickey’s interior is a treasure trove of memories waiting to happen. It’s like your grandma’s attic, but shoppable! Photo credit: American Marketing & Publishing

You’ll find it right next to the snow globes and the rack of postcards.

Need a life-sized cardboard cutout of a lumberjack?

Okay, you probably don’t need that, but guess what?

They’ve got it anyway!

The best part about DooHickey’s is the sheer randomness of it all.

It’s like someone took a bunch of gift shops, put them in a giant blender, and this is what came out.

You might go in looking for a simple keychain and come out with a rubber tomahawk, a set of coasters featuring famous Wisconsin cows, and a sudden urge to take up whittling.

So there you have it, folks – a whirlwind tour of Wisconsin’s quirkiest gift shops.

From Scandinavian trolls to locally crafted treasures, these spots prove that the Badger State is more than just cheese and beer.

The open road is waiting!

Let this map guide you to your next amazing destination.

gift shops wisconsin trip mapgift shops wisconsin trip map

Now get out there and shop like a true Wisconsinite!





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