The Canadian Cattle Association recently hosted its third meeting of 2024 with its North American counterparts, including the National Cattlemen’s Beef Association (NCBA) from the United States and CNOG, representing Mexican beef producers. This important gathering took place on the sidelines of the Canadian Beef Industry Conference, where representatives from all three nations came together to discuss the pressing challenges and emerging opportunities that beef producers across Canada, the U.S., and Mexico face.

Strengthening North American Beef Trade Relations

One of the primary focuses of this year’s meeting was the review of trade policies that affect the North American beef industry. As the 2026 review of the U.S.-Mexico-Canada Agreement (USMCA) approaches, these associations are preparing to ensure that the interests of beef producers are adequately represented. The discussion emphasized the importance of maintaining strong trade relations between the three countries to support the beef industry, which is a vital component of each nation’s economy. The groups recognized the need for a collaborative approach to ensure that the USMCA continues to benefit all parties involved and fosters growth within the beef sector.

Combatting Lab-Grown Protein and Animal Health Issues

Another significant topic of discussion was the rising concern over lab-grown proteins and their potential impact on the traditional beef industry. NCBA President Mark Eisele highlighted the ongoing efforts by lab-grown protein companies to capitalize on the established reputation of real beef. He stressed that these companies are attempting to market their products as comparable to real beef, which could mislead consumers and harm the beef industry’s reputation.

In response, the North American cattle associations are joining forces to push back against the promotion of lab-grown proteins. They are advocating for clearer labeling and consumer education to ensure that people understand the differences between lab-grown products and real beef. The associations are also united in their stance on animal health concerns, particularly in the context of international engagement on microbial resistance. This issue is becoming increasingly important as global trade and travel continue to expand, making the need for coordinated efforts to protect animal health more critical than ever.

Future Collaborations and Challenges

Looking ahead, the associations plan to continue their collaborative efforts, with the next meeting scheduled to take place in San Antonio, Texas, in 2025. This ongoing dialogue between Canadian, American, and Mexican beef producers is crucial for addressing the evolving challenges within the industry. By working together, these organizations aim to strengthen their positions in the global market, protect the integrity of their products, and ensure the sustainability of the North American beef industry.

In conclusion, the meeting underscored the importance of North American unity in the face of shared challenges. Whether it’s trade policy, lab-grown proteins, or animal health concerns, the Canadian, American, and Mexican cattle associations are committed to standing together to protect the interests of beef producers across the continent.