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This Homey Chocolate Shop In Maine Will Satisfy Your Sweet Tooth With Chocolate-Covered Blueberries


Imagine a place where the air is thick with the aroma of cocoa, and every corner holds a sweet surprise.

Welcome to Wilbur’s of Maine Chocolate Confections, a chocolate lover’s paradise nestled in the heart of Freeport.

Welcome to chocolate heaven! This mustard-yellow building isn't just a factory, it's a portal to your sweetest childhood dreams.Welcome to chocolate heaven! This mustard-yellow building isn't just a factory, it's a portal to your sweetest childhood dreams.
Welcome to chocolate heaven! This mustard-yellow building isn’t just a factory, it’s a portal to your sweetest childhood dreams. Photo Credit: Yahaira Martinez

Let me tell you, folks, if there’s one thing I know about life, it’s that chocolate makes everything better.

And when you stumble upon a chocolate shop that’s been perfecting its craft for decades, well, that’s when you know you’ve hit the jackpot.

Wilbur’s of Maine isn’t just any old candy store.

Oh no, this is a chocolate institution, a beacon of sweetness in a world that could always use a little more joy.

As you approach the shop, you can’t help but be charmed by its quaint exterior.

The building, painted in a warm, inviting shade of yellow, looks like it could be someone’s cozy home.

And in a way, it is – a home for some of the most delectable chocolates you’ll ever taste.

Step inside and let the aroma of cocoa embrace you. It's like Willy Wonka's workshop, minus the Oompa Loompas.Step inside and let the aroma of cocoa embrace you. It's like Willy Wonka's workshop, minus the Oompa Loompas.
Step inside and let the aroma of cocoa embrace you. It’s like Willy Wonka’s workshop, minus the Oompa Loompas. Photo Credit: Andrew Mass

The moment you step inside, you’re transported to a world of confectionery wonder.

The air is thick with the rich aroma of cocoa, and everywhere you look, there are shelves upon shelves of chocolatey goodness.

It’s like Willy Wonka decided to set up shop in Maine, but with a lot less singing and a lot more charm.

Now, I know what you’re thinking.

“Another chocolate shop? What’s so special about this one?”

Well, let me tell you, my friend, Wilbur’s is not just another chocolate shop.

This is a place where chocolate dreams come true, where every bite is a little piece of heaven.

Behold, the chocolate rainbow! From blueberry jellies to wintergreen patties, it's a flavor explosion waiting to happen.Behold, the chocolate rainbow! From blueberry jellies to wintergreen patties, it's a flavor explosion waiting to happen.
Behold, the chocolate rainbow! From blueberry jellies to wintergreen patties, it’s a flavor explosion waiting to happen. Photo Credit: Andrew Mass

Take their chocolate-covered blueberries, for instance.

These little morsels of joy are like a taste of Maine wrapped in a cocoa hug.

The sweetness of the chocolate perfectly complements the tartness of the blueberries, creating a flavor explosion that’ll have you wondering why you’ve been eating plain old chocolate bars all these years.

It’s like Mother Nature and Willy Wonka got together and said, “Let’s create the perfect snack!”

These aren’t your average chocolate-covered fruit.

No sir, these are blueberries that have achieved their final form.

Each one is a tiny flavor bomb, waiting to detonate on your taste buds.

Move over, blueberry pie! These chocolate-covered berries are Maine's new claim to fame. Sorry, lobsters.Move over, blueberry pie! These chocolate-covered berries are Maine's new claim to fame. Sorry, lobsters.
Move over, blueberry pie! These chocolate-covered berries are Maine’s new claim to fame. Sorry, lobsters. Photo Credit: Krys G.

And the best part?

You can pretend they’re healthy because, hey, there’s fruit in there!

It’s practically a superfood at this point.

Who knew antioxidants could taste so sinfully good?

Just don’t be surprised if you find yourself sneaking back to the shop for “just one more” bag.

But Wilbur’s isn’t just about the blueberries.

Oh no, they’ve got a whole array of treats that’ll make your taste buds do a happy dance.

From their creamy fudge to their melt-in-your-mouth truffles, every item is crafted with the kind of care and attention that you just don’t see anymore.

Blue balls never looked so appetizing! These chocolate-covered blueberries are nature's candy with a cocoa twist.Blue balls never looked so appetizing! These chocolate-covered blueberries are nature's candy with a cocoa twist.
Blue balls never looked so appetizing! These chocolate-covered blueberries are nature’s candy with a cocoa twist. Photo Credit: Dan R.

It’s like each piece of chocolate has been infused with a little bit of love.

And let’s be honest, couldn’t we all use a little more love in our lives?

Especially when it comes in chocolate form.

Now, I’m not saying that Wilbur’s chocolate will solve all your problems.

But I am saying that it’s pretty hard to be in a bad mood when you’re munching on a piece of their handmade toffee.

It’s the kind of treat that makes you close your eyes and savor the moment, forgetting about your worries for a little while.

And isn’t that what good food is all about?

Choices, choices! This display case is like a chocolate lover's version of Sophie's Choice – impossible to pick just one.Choices, choices! This display case is like a chocolate lover's version of Sophie's Choice – impossible to pick just one.
Choices, choices! This display case is like a chocolate lover’s version of Sophie’s Choice – impossible to pick just one. Photo Credit: Jim Mohler

As you wander through the shop, you’ll notice that Wilbur’s isn’t just about the classics.

They’re always coming up with new and exciting flavors to tickle your taste buds.

Ever tried a chocolate-covered potato chip?

It’s the perfect combination of sweet and salty, crunchy and smooth.

It’s like a party in your mouth, and everyone’s invited.

But what really sets Wilbur’s apart is their commitment to quality.

They’re not interested in mass-producing mediocre chocolates.

Fudge-tastic! From classic peanut butter to rocky road, these slabs of sweetness are denser than a Stephen King novel.Fudge-tastic! From classic peanut butter to rocky road, these slabs of sweetness are denser than a Stephen King novel.
Fudge-tastic! From classic peanut butter to rocky road, these slabs of sweetness are denser than a Stephen King novel. Photo Credit: Kendra W.

No sir, every piece that comes out of their kitchen is a little work of art, crafted with the kind of care and attention that you’d expect from a master chocolatier.

It’s the kind of place where you can taste the difference in every bite.

And let’s talk about the staff for a moment.

These folks aren’t just employees – they’re chocolate enthusiasts, eager to share their knowledge and passion with every customer who walks through the door.

They’re like chocolate sommeliers, ready to guide you through the world of cocoa and help you find your perfect sweet match.

Whether you’re a milk chocolate lover or a dark chocolate devotee, they’ve got something that’ll make your taste buds sing.

Now, I know some of you might be thinking, “But I’m trying to watch my waistline!”

Well, let me tell you something – life’s too short to skip dessert.

Who needs a balanced diet when you can have a balanced dessert? Nuts, fudge, and chocolate – the holy trinity of indulgence.Who needs a balanced diet when you can have a balanced dessert? Nuts, fudge, and chocolate – the holy trinity of indulgence.
Who needs a balanced diet when you can have a balanced dessert? Nuts, fudge, and chocolate – the holy trinity of indulgence. Photo Credit: Cookie T.

And besides, dark chocolate is practically a health food, right?

At least that’s what I tell myself when I’m on my third truffle of the day.

But in all seriousness, Wilbur’s offers a range of options for every dietary need.

They’ve got sugar-free chocolates that are so good, you won’t even miss the sugar.

And their dark chocolate selection is perfect for those looking for a slightly healthier indulgence.

Related: The Unbelievable Candy Store in Maine with More than 10,000 Treats

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Related: This 100-Year-Old General Store in Maine Bakes Goods so Delicious You’ll Think You’ve Died and Gone to Heaven

See?

You can have your chocolate and eat it too!

One of the things I love most about Wilbur’s is how they’ve managed to stay true to their roots while still evolving with the times.

They’ve been around for decades, but they’re not stuck in the past.

Chocolate brings people together! Watch as strangers become friends over shared love of cocoa-based delights.Chocolate brings people together! Watch as strangers become friends over shared love of cocoa-based delights.
Chocolate brings people together! Watch as strangers become friends over shared love of cocoa-based delights. Photo Credit: Steff D.

They’re always experimenting with new flavors and techniques, keeping things fresh and exciting.

It’s like they’ve found the perfect balance between tradition and innovation, and let me tell you, it’s a beautiful thing.

And let’s not forget about the gift-giving potential here.

Wilbur’s chocolates make the perfect present for just about anyone.

Do you have a friend who’s feeling down?

A box of Wilbur’s truffles will cheer them right up.

Need to apologize to your significant other?

At this counter, dreams come true and diets go to die. But hey, chocolate is a vegetable, right?At this counter, dreams come true and diets go to die. But hey, chocolate is a vegetable, right?
At this counter, dreams come true and diets go to die. But hey, chocolate is a vegetable, right? Photo Credit: Billy Welch

An assortment of their finest chocolates ought to do the trick.

Heck, you don’t even need a reason to give someone Wilbur’s chocolates.

Just being a nice person is reason enough.

But Wilbur’s isn’t just about the chocolates.

It’s about the experience.

It’s about stepping into a world where everything is a little bit sweeter, where the worries of the outside world melt away like, well, chocolate on a warm day.

It’s about taking a moment to indulge, to treat yourself, to remember that life is full of little pleasures if we just take the time to savor them.

And speaking of savoring, let’s talk about their hot chocolate for a moment.

Behind the scenes of sweetness! Watch as skilled chocolatiers turn cocoa into magic, like culinary wizards.Behind the scenes of sweetness! Watch as skilled chocolatiers turn cocoa into magic, like culinary wizards.
Behind the scenes of sweetness! Watch as skilled chocolatiers turn cocoa into magic, like culinary wizards. Photo Credit: Steff D.

On a chilly Maine day, there’s nothing quite like wrapping your hands around a steaming mug of Wilbur’s hot cocoa.

It’s rich, it’s creamy, and it’s got just the right amount of sweetness.

It’s the kind of drink that warms you from the inside out, like a hug for your taste buds.

But Wilbur’s isn’t just a winter destination.

Oh no, they’ve got treats for every season.

In the summer, their ice cream sandwiches – made with their own homemade cookies, of course – are the perfect way to cool down on a hot day.

And in the fall, their caramel apples are a must-try.

It's not just a store, it's an experience! From fudge to trinkets, there's something for everyone in this treasure trove.It's not just a store, it's an experience! From fudge to trinkets, there's something for everyone in this treasure trove.
It’s not just a store, it’s an experience! From fudge to trinkets, there’s something for everyone in this treasure trove. Photo Credit: Andrew Mass

It’s like they’ve taken all the best flavors of autumn and wrapped them up in one delicious package.

Now, I know what some of you might be thinking.

“But I don’t live in Maine! How am I supposed to enjoy all this chocolatey goodness?”

Well, fear not, my sweet-toothed friends.

Wilbur’s has entered the 21st century with gusto, and they offer online ordering.

That’s right, you can have their delectable treats delivered right to your doorstep.

It’s like having a little piece of Maine shipped directly to you, minus the lobsters and the lighthouses.

But if you do find yourself in Freeport, I highly recommend making the trip to Wilbur’s in person.

Jams, sauces, and more! Because sometimes you need a break from chocolate... said no one ever.Jams, sauces, and more! Because sometimes you need a break from chocolate... said no one ever.
Jams, sauces, and more! Because sometimes you need a break from chocolate… said no one ever. Photo Credit: Justine Gelzer

There’s something special about being surrounded by all that chocolate, about breathing in the sweet aroma and letting your eyes feast on the colorful displays.

It’s a full sensory experience, and trust me, it’s worth every calorie.

And while you’re there, why not take a chocolate-making class?

Wilbur’s offers workshops where you can learn the art of truffle-making or the secrets of perfect fudge.

It’s a fun activity for families, couples, or anyone who’s ever dreamed of being a chocolatier.

Plus, you get to eat your creations at the end.

Now that’s what I call education!

Orange you glad they have fruit flavors? From citrus to maple, these treats are a tasty tour of Maine's flavors.Orange you glad they have fruit flavors? From citrus to maple, these treats are a tasty tour of Maine's flavors.
Orange you glad they have fruit flavors? From citrus to maple, these treats are a tasty tour of Maine’s flavors. Photo Credit: Cookie T.

But perhaps the best thing about Wilbur’s is how it brings people together.

In a world that can sometimes feel divided, there’s something beautiful about a place where everyone can agree on one thing: chocolate is awesome.

It’s a universal language, a common ground that transcends age, background, and dietary preferences.

So whether you’re a local looking for a sweet treat, a tourist exploring the charms of Maine, or just someone who appreciates the finer things in life, Wilbur’s of Maine Chocolate Confections is a must-visit destination.

It’s more than just a chocolate shop – it’s a celebration of craftsmanship, a testament to the power of following your passion, and a reminder that sometimes, the sweetest things in life are the simplest.

Fall in love with chocolate all over again! This autumnal scene is the perfect backdrop for your sweet escape.Fall in love with chocolate all over again! This autumnal scene is the perfect backdrop for your sweet escape.
Fall in love with chocolate all over again! This autumnal scene is the perfect backdrop for your sweet escape. Photo Credit: Henry W

So go ahead, indulge a little.

Life’s too short for bad chocolate, and at Wilbur’s, every bite is a little piece of happiness.

Trust me, your taste buds will thank you.

And who knows?

You might just find your new favorite treat.

After all, as I always say, calories don’t count when you’re on vacation.

And at Wilbur’s, every visit feels like a mini-vacation for your senses.

For more information about their delectable offerings and to plan your visit, check out Wilbur’s of Maine Chocolate Confections’ website and Facebook page.

And when you’re ready to embark on your sweet adventure, use this map to guide you to chocolate paradise.

16. wilbur's of maine chocolate confections map16. wilbur's of maine chocolate confections map

Where: 174 Lower Main St, Freeport, ME 04032

Remember, life is like a box of chocolates – but at Wilbur’s, every piece is guaranteed to be delicious.

So what are you waiting for?

Your chocolate journey awaits!





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