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The World’s Largest Talking Loon Is In Wisconsin, And It’s The Quirkiest Thing You’ll See


Ever wondered what a 16-foot-tall loon would sound like if it could talk?

Well, pack your bags and head to Mercer, Wisconsin, because that’s exactly what you’ll find!

Behold, the bird that put Mercer on the map! Claire d' Loon stands tall, ready to chat your ear off about Wisconsin's natural wonders.Behold, the bird that put Mercer on the map! Claire d' Loon stands tall, ready to chat your ear off about Wisconsin's natural wonders.
Behold, the bird that put Mercer on the map! Claire d’ Loon stands tall, ready to chat your ear off about Wisconsin’s natural wonders. Photo credit: Janet Foley

In the heart of Wisconsin’s Northwoods, where the air is crisp and the lakes are plenty, there’s a town that’s gone a little loony – in the best possible way.

Welcome to Mercer, home of Claire d’ Loon, the world’s largest talking loon statue.

Now, you might be thinking, “A talking loon? That’s just crazy talk!” But I assure you, it’s as real as cheese curds at a Packers game.

This isn’t your average roadside attraction, folks. Claire d’ Loon is a bona fide celebrity in these parts, standing tall and proud at a whopping 16 feet.

She’s not just big; she’s got personality to boot. And let me tell you, she’s not afraid to use it.

Small town, big personality. Mercer's rustic charm is on full display, with Claire d' Loon as the unofficial greeter.Small town, big personality. Mercer's rustic charm is on full display, with Claire d' Loon as the unofficial greeter.
Small town, big personality. Mercer’s rustic charm is on full display, with Claire d’ Loon as the unofficial greeter. Photo credit: Sam Garty

Imagine walking up to this massive bird, pressing a button, and hearing her regale you with tales of the local area. It’s like having a feathered tour guide, minus the awkward small talk.

But before we dive beak-first into Claire’s world, let’s set the scene.

Mercer, Wisconsin, is a small town with a population that wouldn’t even fill a decent-sized high school gymnasium.

It’s the kind of place where everyone knows your name, your dog’s name, and probably what you had for breakfast.

Spring has sprung, and Claire's got front-row seats! This loon's eye view of cherry blossoms is pure Wisconsin magic.Spring has sprung, and Claire's got front-row seats! This loon's eye view of cherry blossoms is pure Wisconsin magic.
Spring has sprung, and Claire’s got front-row seats! This loon’s eye view of cherry blossoms is pure Wisconsin magic. Photo credit: Cameron Rudolph

But don’t let its size fool you. This little town has a big heart and an even bigger sense of humor.

Case in point: they decided to build a giant talking loon. Because why not?

Now, you might be wondering, “Why a loon?”

Well, my friends, Mercer isn’t called the “Loon Capital of the World” for nothing.

These parts are lousy with loons.

They’re like the town’s unofficial mascot, only louder and with better swimming skills.

Claire's got her eye on you! This larger-than-life loon keeps watch over Mercer's lush landscape like a feathered guardian angel.Claire's got her eye on you! This larger-than-life loon keeps watch over Mercer's lush landscape like a feathered guardian angel.
Claire’s got her eye on you! This larger-than-life loon keeps watch over Mercer’s lush landscape like a feathered guardian angel. Photo credit: Dan Reynard

The common loon, with its distinctive black-and-white plumage and haunting call, is a symbol of the Northwoods.

It’s as quintessentially Wisconsin as cheese, beer, and passive-aggressive politeness.

So when the town decided to put itself on the map, they went big. Really big. Loon big.

Claire d’ Loon was unveiled in 1981, and she’s been charming visitors ever since.

She stands proudly in a small park right off Highway 51, impossible to miss unless you’re actively trying to avoid eye contact with a giant bird.

Talk about a bird's eye view! Claire's impressive stature gives new meaning to 'standing head and shoulders above the rest.Talk about a bird's eye view! Claire's impressive stature gives new meaning to 'standing head and shoulders above the rest.
Talk about a bird’s eye view! Claire’s impressive stature gives new meaning to ‘standing head and shoulders above the rest. Photo credit: Tom Ludwigson

As you approach Claire, you’ll notice she’s not just any loon. She’s got style.

Her sleek white body contrasts beautifully with her black head and neck, just like her real-life counterparts.

But unlike real loons, Claire doesn’t swim.

She’s perched atop a pedestal, lording over her domain like the queen she is.

The attention to detail is impressive.

Her eyes have that piercing, slightly judgmental look that real loons give you when you’re making too much noise on the lake.

Loon-atics unite! Claire's fanbase comes in all sizes, proving that bird-watching is cooler than ever – especially when the bird talks back.Loon-atics unite! Claire's fanbase comes in all sizes, proving that bird-watching is cooler than ever – especially when the bird talks back.
Loon-atics unite! Claire’s fanbase comes in all sizes, proving that bird-watching is cooler than ever – especially when the bird talks back. Photo credit: Heather McGregor

Her beak is pointed skyward, as if she’s about to let loose one of those iconic loon calls that echo across Wisconsin lakes on summer evenings.

But Claire’s not just a pretty face.

Oh no, she’s got brains too.

Or at least, a recorded message, which is the next best thing.

Press the button at her base, and Claire comes to life, sharing tidbits about Mercer and the surrounding area.

It’s like having a conversation with the world’s largest, most knowledgeable bird.

And let’s be honest, how often does that happen?

Size matters when you're the world's largest talking loon. Claire makes her human admirers look positively pint-sized!Size matters when you're the world's largest talking loon. Claire makes her human admirers look positively pint-sized!
Size matters when you’re the world’s largest talking loon. Claire makes her human admirers look positively pint-sized! Photo credit: Corrie Christiaansen

Claire’s voice is surprisingly soothing for a giant talking bird.

It’s like if your GPS had a really chill aunt who’s really into nature.

She’ll tell you about the local flora and fauna, the history of Mercer, and why loons are just so darn cool.

It’s educational, it’s entertaining, and it’s slightly surreal.

In other words, it’s perfect.

But Claire d’ Loon isn’t just a tourist attraction.

She’s a point of pride for the people of Mercer.

She’s featured on the town’s welcome sign, proudly proclaiming Mercer as the “Loon Capital of the World.”

Mercer's main attraction isn't shy about stealing the spotlight. Claire stands proud, ready for her close-up against a perfect blue sky.Mercer's main attraction isn't shy about stealing the spotlight. Claire stands proud, ready for her close-up against a perfect blue sky.
Mercer’s main attraction isn’t shy about stealing the spotlight. Claire stands proud, ready for her close-up against a perfect blue sky. Photo credit: Cameron Rudolph

Local businesses have embraced the loon theme, selling everything from loon-themed t-shirts to loon-shaped cookies.

It’s like the whole town has gone loon-atic.

The area around Claire is beautifully maintained, with flower beds that burst into color during the warmer months.

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In spring, you might catch sight of Claire surrounded by blooming cherry blossoms, creating a picturesque scene that’s almost too perfect to be real.

It’s like Mother Nature decided to throw Claire a welcome party, and everyone showed up in their finest pink outfits.

Claire's got that supermodel pose down pat! Strutting her stuff against a canvas of evergreens, she's the Northwoods' answer to the catwalk.Claire's got that supermodel pose down pat! Strutting her stuff against a canvas of evergreens, she's the Northwoods' answer to the catwalk.
Claire’s got that supermodel pose down pat! Strutting her stuff against a canvas of evergreens, she’s the Northwoods’ answer to the catwalk. Photo credit: Amy Davis

But Claire isn’t just about looking pretty and talking a good game.

She’s also a gateway to all the natural beauty that Mercer and the surrounding Northwoods have to offer.

After you’ve had your fill of giant talking bird wisdom, you can explore the numerous lakes and forests in the area.

Mercer is surrounded by over 200 lakes, perfect for fishing, boating, or just sitting on the shore and contemplating life’s big questions.

Like, “Why don’t real loons talk?”

The nearby Turtle-Flambeau Scenic Waters Area is a paradise for outdoor enthusiasts.

With over 35,000 acres of water and 195 miles of shoreline, it’s a place where you can truly get away from it all.

Gather 'round, folks! Claire's holding court, and everyone's all ears. It's not every day you get wisdom from a giant talking bird.Gather 'round, folks! Claire's holding court, and everyone's all ears. It's not every day you get wisdom from a giant talking bird.
Gather ’round, folks! Claire’s holding court, and everyone’s all ears. It’s not every day you get wisdom from a giant talking bird. Photo credit: Tom Ludwigson

Unless “it all” includes loons, because trust me, you’ll hear plenty of those.

For those who prefer terra firma, the MECCA Trail System offers miles of hiking and biking trails.

In winter, these trails transform into a wonderland for cross-country skiing and snowshoeing.

It’s like nature’s own transforming robot, only with less metal and more snow.

And let’s not forget about the fishing.

Mercer is an angler’s paradise, with lakes full of walleye, northern pike, and musky.

Choose your own adventure, loon-style! Claire's got a whole repertoire of calls, from 'hoot' to 'yodel'. Karaoke night, anyone?Choose your own adventure, loon-style! Claire's got a whole repertoire of calls, from 'hoot' to 'yodel'. Karaoke night, anyone?
Choose your own adventure, loon-style! Claire’s got a whole repertoire of calls, from ‘hoot’ to ‘yodel’. Karaoke night, anyone? Photo credit: Megan Scott

Just remember, if you hear a loon call while you’re out on the water, it’s probably not Claire.

Unless you’ve been out in the sun too long, in which case, maybe head back to shore.

But no matter how you spend your day in Mercer, all roads lead back to Claire.

She’s more than just a quirky roadside attraction.

She’s a symbol of a town that knows how to have fun, embraces its natural beauty, and isn’t afraid to go a little bit loony.

In a world that often takes itself too seriously, Claire d’ Loon is a breath of fresh air.

Or should I say, a breath of fresh lake air?

Loon 101 in session! Claire's got all the answers about her feathered friends. Who knew bird-watching could be so interactive?Loon 101 in session! Claire's got all the answers about her feathered friends. Who knew bird-watching could be so interactive?
Loon 101 in session! Claire’s got all the answers about her feathered friends. Who knew bird-watching could be so interactive? Photo credit: Nathan Flaminio

She reminds us that it’s okay to be a little bit silly, to take pride in what makes your home unique, and to share that joy with others.

So the next time you’re planning a road trip through Wisconsin, make sure to add Mercer to your itinerary.

Come for Claire, stay for the lakes, the forests, and the warm Northwoods hospitality.

And who knows? Maybe you’ll leave with a newfound appreciation for loons.

Or at the very least, a funny story about a giant talking bird.

Even in winter, Claire's star power doesn't dim. She's the coolest snowbird in town, and she never flies south.Even in winter, Claire's star power doesn't dim. She's the coolest snowbird in town, and she never flies south.
Even in winter, Claire’s star power doesn’t dim. She’s the coolest snowbird in town, and she never flies south. Photo credit: Aleksandras Kiskelis

Because in the end, isn’t that what travel is all about?

Finding those unexpected moments of joy, those quirky experiences that make you smile long after you’ve returned home.

Claire d’ Loon may be stationary, but she has a way of following you home, nestling into your memory like a particularly amusing anecdote.

So go ahead, press that button.

Let Claire regale you with her loon-y wisdom.

Take a selfie with this feathered giant. Buy a loon-themed souvenir or two.

Claire's garden party is in full swing! With a backdrop like this, it's no wonder she's the talk of the town.Claire's garden party is in full swing! With a backdrop like this, it's no wonder she's the talk of the town.
Claire’s garden party is in full swing! With a backdrop like this, it’s no wonder she’s the talk of the town. Photo credit: Rebecca Zittlow

Embrace the absurdity and the charm of it all.

Because life’s too short not to enjoy the simple pleasure of a 16-foot-tall talking loon in the middle of Wisconsin.

And who knows?

Maybe you’ll be inspired to create your own oversized talking animal statue.

Just remember, Claire d’ Loon got here first. And in the world of giant talking birds, that’s something to crow about.

Rain or shine, Claire's always ready for her close-up. This loon's got more presence than most Hollywood stars!Rain or shine, Claire's always ready for her close-up. This loon's got more presence than most Hollywood stars!
Rain or shine, Claire’s always ready for her close-up. This loon’s got more presence than most Hollywood stars! Photo credit: Sam Garty

For more information about Claire d’ Loon and the town of Mercer, be sure to visit the Mercer Area Chamber of Commerce website or their Facebook page.

And don’t forget to use this map to find your way to this loony attraction!

16. claire d' loon map16. claire d' loon map

Where: 5135 US-51, Mercer, WI 54547

In the end, Claire d’ Loon proves that sometimes, the best adventures come in the most unexpected packages – or in this case, the largest, loudest, loony-est package of all.





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