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This Unforgettable Road Trip Will Take You To 11 Of Wisconsin’s Most Gorgeous Towns


Cheese curds, beer, and breathtaking scenery?

Count me in!

Wisconsin’s charming small towns are calling, and it’s time to answer with a road trip that’ll make your taste buds dance and your Instagram followers green with envy.

1. Mineral Point

History with a side of pasty! Mineral Point's High Street is a time capsule of Cornish heritage, served with a dollop of Midwest charm.History with a side of pasty! Mineral Point's High Street is a time capsule of Cornish heritage, served with a dollop of Midwest charm.
History with a side of pasty! Mineral Point’s High Street is a time capsule of Cornish heritage, served with a dollop of Midwest charm. Photo credit: John Roever

Nestled in the rolling hills of southwestern Wisconsin, Mineral Point is like stepping into a time machine set to “quaint with a side of quirky.”

This former mining town has transformed into an artist’s haven, with its historic limestone buildings now housing galleries, studios, and shops that’ll make you want to quit your day job and take up pottery.

As you stroll down High Street, you’ll feel like you’ve wandered onto a movie set for “Ye Olde Wisconsin Town.”

Mineral Point: Cornish pasties and limestone buildings? It's like the Cotswolds took a Midwest vacation and decided to stay.Mineral Point: Cornish pasties and limestone buildings? It's like the Cotswolds took a Midwest vacation and decided to stay.
Mineral Point: Cornish pasties and limestone buildings? It’s like the Cotswolds took a Midwest vacation and decided to stay. Photo credit: Jeremy Atherton

The beautifully preserved 19th-century architecture is so authentic, you half expect to see a horse-drawn carriage clip-clopping down the road.

But don’t worry, they do have modern amenities like indoor plumbing and Wi-Fi – it’s not that authentic.

Make sure to pop into Brewery Creek Inn, a charming bed and breakfast that also happens to brew its own beer.

Because nothing says “vacation” like stumbling upstairs after a few pints of locally crafted goodness.

2. Princeton

Princeton: Where Norman Rockwell meets Main Street USA. Brick buildings whisper tales of yesteryear, while quaint shops beckon with promises of hidden treasures.Princeton: Where Norman Rockwell meets Main Street USA. Brick buildings whisper tales of yesteryear, while quaint shops beckon with promises of hidden treasures.
Princeton: Where Norman Rockwell meets Main Street USA. Brick buildings whisper tales of yesteryear, while quaint shops beckon with promises of hidden treasures. Photo Credit: turn off your computer and go outside

If you’re a fan of treasure hunting (and who isn’t?), Princeton is your Mecca.

This little gem along the Fox River is known as the “Flea Market Capital of Wisconsin,” which is basically like being crowned the “Queen of Finding Cool Stuff You Didn’t Know You Needed.”

Every Saturday from April to October, the town transforms into a bargain hunter’s paradise.

You’ll find everything from antique furniture to vintage clothing, and probably a few things that’ll make you say, “What in the world is that, and why do I suddenly need it?”

Time-travel without the DeLorean! Princeton's charming streetscape is a living postcard, inviting you to stroll through history and small-town charm.Time-travel without the DeLorean! Princeton's charming streetscape is a living postcard, inviting you to stroll through history and small-town charm.
Time-travel without the DeLorean! Princeton’s charming streetscape is a living postcard, inviting you to stroll through history and small-town charm. Photo Credit: Wikipedia

When you’re not elbow-deep in flea market finds, take a stroll down Water Street.

The historic downtown area is lined with charming shops and eateries.

Just be careful not to get too full – you’ll need room for all the cheese curds you’ll be eating later on this trip.

3. Cedarburg

Stone buildings stand like sentinels of history. This town's so picturesque, it makes Instagram filters feel inadequate.Stone buildings stand like sentinels of history. This town's so picturesque, it makes Instagram filters feel inadequate.
Stone buildings stand like sentinels of history. This town’s so picturesque, it makes Instagram filters feel inadequate. Photo Credit: Sonja Petrovic

Cedarburg is like that overachiever in high school who was good at everything – it’s annoyingly perfect, but you can’t help but love it.

This picturesque town, with its well-preserved stone buildings and covered bridge, looks like it jumped straight out of a Norman Rockwell painting.

Washington Avenue, the main drag, is a feast for the eyes and the stomach.

Pop into the Cedar Creek Settlement, a restored 1864 woolen mill that now houses shops, restaurants, and a winery.

Yes, you read that right – a winery in Wisconsin.

Who says you can’t pair cheese curds with a nice Merlot?

Cedarburg's Washington Avenue: Where every building tells a story, and every shop window tempts you to rewrite your budget.Cedarburg's Washington Avenue: Where every building tells a story, and every shop window tempts you to rewrite your budget.
Cedarburg’s Washington Avenue: Where every building tells a story, and every shop window tempts you to rewrite your budget. Photo Credit: Amy’s Creative Pursuits

Don’t miss the Cedar Creek Winery for a tasting.

Their wines are so good, you might forget you’re in beer country.

But don’t worry, there’s plenty of that too.

The Fermentorium Brewery & Tasting Room is just down the road, ready to remind you that you’re still in the land of hops and barley.

4. Stockholm

Stockholm: Scandinavian charm meets Mississippi views. This tiny village packs more appeal than a Swedish meatball buffet.Stockholm: Scandinavian charm meets Mississippi views. This tiny village packs more appeal than a Swedish meatball buffet.
Stockholm: Scandinavian charm meets Mississippi views. This tiny village packs more appeal than a Swedish meatball buffet. Photo credit: Wikipedia

No, you didn’t accidentally cross the Atlantic.

This Stockholm is a tiny village on the banks of the Mississippi River, and it’s about as Swedish as apple pie (which, coincidentally, you can find an excellent version of here).

With a population of less than 100, Stockholm proves that good things come in small packages.

The town punches way above its weight class when it comes to art galleries, gourmet food shops, and scenic beauty.

It’s like someone took all the best bits of a big city, shrunk them down, and sprinkled them along the Great River Road.

Blink and you might miss it, but Stockholm's slice of Scandinavian paradise is worth keeping your eyes wide open for.Blink and you might miss it, but Stockholm's slice of Scandinavian paradise is worth keeping your eyes wide open for.
Blink and you might miss it, but Stockholm’s slice of Scandinavian paradise is worth keeping your eyes wide open for. Photo credit: Jason Winget

Make sure to stop at the Stockholm Pie & General Store.

Their pies are so good, they should probably be illegal.

From classic apple to exotic flavors like Stockholm Kringle Cream, your taste buds will think they’ve died and gone to pie heaven.

5. Bayfield

Bayfield: Where Lake Superior meets small-town superiority. Victorian charm and lakeside views compete for your attention – and both win.Bayfield: Where Lake Superior meets small-town superiority. Victorian charm and lakeside views compete for your attention – and both win.
Bayfield: Where Lake Superior meets small-town superiority. Victorian charm and lakeside views compete for your attention – and both win. Photo credit: Boris Sandler

Perched on the shores of Lake Superior, Bayfield is the gateway to the Apostle Islands and a slice of maritime heaven.

It’s the kind of place that makes you want to buy a boat, grow a beard, and start calling everyone “matey.”

The town itself is a charming mix of Victorian buildings, artsy shops, and enough outdoor activities to make a sloth feel lazy.

Take a kayak tour of the sea caves, go apple picking in one of the many orchards, or just sit on the dock and watch the sailboats go by.

It’s like a choose-your-own-adventure book, but with more fresh air and less chance of being eaten by a grue.

Apostle Islands or bust! Bayfield's harbor is your gateway to natural wonders and maritime adventures. Don't forget your sense of awe!Apostle Islands or bust! Bayfield's harbor is your gateway to natural wonders and maritime adventures. Don't forget your sense of awe!
Apostle Islands or bust! Bayfield’s harbor is your gateway to natural wonders and maritime adventures. Don’t forget your sense of awe! Photo credit: Paul Teetor

Don’t leave without trying the local whitefish.

It’s so fresh, you’ll swear it jumped out of the lake and onto your plate.

And if you’re feeling brave, take the ferry to Madeline Island.

It’s like Bayfield’s quirky cousin who lives off the grid and makes its own rules.

6. New Glarus

Apostle Islands or bust! Bayfield's harbor is your gateway to natural wonders and maritime adventures. Don't forget your sense of awe!Apostle Islands or bust! Bayfield's harbor is your gateway to natural wonders and maritime adventures. Don't forget your sense of awe!
Apostle Islands or bust! Bayfield’s harbor is your gateway to natural wonders and maritime adventures. Don’t forget your sense of awe! Photo credit: Paul Teetor

Known as “America’s Little Switzerland,” New Glarus is where you go when you want to yodel from a mountaintop but can’t afford the plane ticket to the Alps.

This charming village takes its Swiss heritage seriously – so seriously that you half expect to see Heidi skipping down the street with a wheel of cheese.

The town’s architecture is a delightful mix of Swiss chalets and flower-boxed balconies.

It’s like someone took a Swiss village, shrunk it down, and plonked it in the middle of Wisconsin.

Lederhosen optional, but enthusiasm required! New Glarus serves up a hearty slice of Alpine charm in America's Dairyland.Lederhosen optional, but enthusiasm required! New Glarus serves up a hearty slice of Alpine charm in America's Dairyland.
Lederhosen optional, but enthusiasm required! New Glarus serves up a hearty slice of Alpine charm in America’s Dairyland. Photo credit: The Simple Luxuries

But the real star of the show? The New Glarus Brewing Company, home of the famous Spotted Cow beer.

It’s only sold in Wisconsin, which means you have a legitimate excuse to drink as much as possible while you’re here.

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Related: This Exhilarating Ropes Course in Wisconsin Will Bring Out the Thrill Seeker in You

You’re welcome.

7. Ephraim

Ephraim: Door County's crown jewel sparkles with white-painted perfection. Eagle Harbor views so good, they should be prescription.Ephraim: Door County's crown jewel sparkles with white-painted perfection. Eagle Harbor views so good, they should be prescription.
Ephraim: Door County’s crown jewel sparkles with white-painted perfection. Eagle Harbor views so good, they should be prescription. Photo credit: Wikipedia

Ephraim is the kind of place that makes you want to throw your phone into the lake and live off the grid.

This Door County village is so picturesque, it’s almost obscene.

With its white-painted buildings, stunning sunsets over Green Bay, and more charm than a basket of puppies, Ephraim is like a postcard come to life.

Founded by Moravians in 1853, the town has managed to keep its quaint, old-world feel.

Fish boils and postcard-perfect vistas? Ephraim's serving up a double helping of Door County magic.Fish boils and postcard-perfect vistas? Ephraim's serving up a double helping of Door County magic.
Fish boils and postcard-perfect vistas? Ephraim’s serving up a double helping of Door County magic. Photo credit: Door County Pulse

It was a dry town until 2016, which means they’ve got a lot of catching up to do.

Help them out by visiting the newly opened bars and restaurants.

It’s not just drinking, it’s supporting local history!

Don’t miss the chance to try a traditional Door County fish boil.

It’s like a clambake, but with more whitefish and a dramatic fireball at the end.

Because nothing says “dinner theater” like a potential grease fire, right?

8. Alma

Alma: Stacked against the bluffs like nature's Jenga game. The Mississippi never looked so good – or so vertically challenging.Alma: Stacked against the bluffs like nature's Jenga game. The Mississippi never looked so good – or so vertically challenging.
Alma: Stacked against the bluffs like nature’s Jenga game. The Mississippi never looked so good – or so vertically challenging. Photo credit: Larry Myhre

Perched on the banks of the Mississippi River, Alma is a hidden gem that’ll make you feel like you’ve stumbled onto the set of a Midwest-themed romance novel.

With its 19th-century architecture and stunning river views, it’s the kind of place where you half expect to see Mark Twain lounging on a porch swing.

The town is built on a series of terraces climbing up from the river, which means you’ll get your cardio in just by sightseeing.

But trust me, the views are worth the climb.

River views that'll make your camera beg for mercy. Alma's panoramas are worth every huffing, puffing step to the top.River views that'll make your camera beg for mercy. Alma's panoramas are worth every huffing, puffing step to the top.
River views that’ll make your camera beg for mercy. Alma’s panoramas are worth every huffing, puffing step to the top. Photo credit: Explore Alma

From the top, you can see for miles along the river valley.

It’s like being on top of the world, if the world was made of bluffs and barges.

Don’t miss the chance to watch the boats go through Lock and Dam No. 4.

It’s like a water elevator for boats, and it’s way more exciting than it sounds.

Especially if you pretend you’re watching a very slow, very wet version of “The Great Escape.”

9. Kohler

Kohler: Where Kohler: Where
Kohler: Where “powder room” is a lifestyle, not just a euphemism. Luxury meets small-town charm in this plumbing paradise. Photo credit: Lakeshore Magazine

Yes, that Kohler.

The town that toilets built.

But don’t let that flush away your expectations – this place is anything but crappy. (Sorry, couldn’t resist.)

Kohler is a model company town that puts other company towns to shame.

It’s like if Willy Wonka decided to make plumbing fixtures instead of candy.

The American Club, once housing for immigrant workers, is now a five-star resort that’ll make you feel like royalty.

Golf courses that'll make you forget your score, and bathrooms fancier than your first apartment. Welcome to Kohler's world of watery wonders.Golf courses that'll make you forget your score, and bathrooms fancier than your first apartment. Welcome to Kohler's world of watery wonders.
Golf courses that’ll make you forget your score, and bathrooms fancier than your first apartment. Welcome to Kohler’s world of watery wonders. Photo credit: Lodge Kohler

The Kohler Design Center is a three-story showcase of all things bathroom and kitchen, and it’s way more interesting than it sounds.

Trust me, you haven’t lived until you’ve seen a toilet that costs more than your car.

And let’s not forget the Kohler-Andrae State Park, where you can hike along Lake Michigan’s shore.

It’s the perfect place to commune with nature and contemplate how a town best known for toilets ended up being so darn beautiful.

10. Elkhart Lake

Elkhart Lake: Crystal-clear waters meet high-octane thrills. It's like Mother Nature and Speed Racer decided to co-parent a village.Elkhart Lake: Crystal-clear waters meet high-octane thrills. It's like Mother Nature and Speed Racer decided to co-parent a village.
Elkhart Lake: Crystal-clear waters meet high-octane thrills. It’s like Mother Nature and Speed Racer decided to co-parent a village. Photo credit: Terradrift

If Elkhart Lake were a person, it’d be that annoyingly perfect friend who’s good at everything and still manages to be likable.

This resort town has it all – crystal clear waters, world-class racing, and enough charm to make a Disney princess jealous.

The lake itself is so clean and clear, you might be tempted to drink it.

Paddleboards by day, race cars by night. Elkhart Lake proves you can have your cake and eat it at 200 mph.Paddleboards by day, race cars by night. Elkhart Lake proves you can have your cake and eat it at 200 mph.
Paddleboards by day, race cars by night. Elkhart Lake proves you can have your cake and eat it at 200 mph. Photo credit: Wikipedia

Instead, try your hand at water sports or just lounge on the beach.

It’s like a tropical paradise, minus the palm trees and plus a lot of cheese curds.

For the speed demons, there’s Road America, one of the world’s premier road racing courses.

It’s like NASCAR, but with right turns.

And for those who prefer their excitement a little more… stationary, there are plenty of fine dining and spa treatments to be had.

11. Port Washington

Port Washington: Where Lake Michigan serves up a daily dose of nautical charm. Fish so fresh, it might critique your casting technique.Port Washington: Where Lake Michigan serves up a daily dose of nautical charm. Fish so fresh, it might critique your casting technique.
Port Washington: Where Lake Michigan serves up a daily dose of nautical charm. Fish so fresh, it might critique your casting technique. Photo credit: Wikipedia

Rounding out our tour is Port Washington, a lakeside town that’s like a maritime theme park, minus the overpriced tickets and creepy mascots.

With its historic lighthouse, marina, and enough fish restaurants to make Aquaman nervous, it’s a seafarer’s dream.

The downtown area looks like it was ripped straight from a Norman Rockwell painting, if Norman Rockwell had a thing for Lake Michigan and bratwurst.

Lighthouses, smoked fish, and maritime vibes galore. Port Washington is the catch of the day for Great Lakes enthusiasts.Lighthouses, smoked fish, and maritime vibes galore. Port Washington is the catch of the day for Great Lakes enthusiasts.
Lighthouses, smoked fish, and maritime vibes galore. Port Washington is the catch of the day for Great Lakes enthusiasts. Photo credit: Wisconsin Harbor Towns

Don’t miss the chance to climb the 1860 Light Station.

The view from the top is breathtaking, and not just because you’ll be wheezing from all those stairs.

And there you have it, folks! Eleven of Wisconsin’s most charming towns, each one more delightful than the last.

Plot your path to adventure!

This map is your key to smooth travels and exciting discoveries.

wisconsin gorgeous towns trip mapwisconsin gorgeous towns trip map

So gas up the car, pack your stretchiest pants (trust me, you’ll need them), and get ready for a road trip that’s cheesier than a Packers fan’s hat.

Wisconsin is waiting, and it’s got a cold beer with your name on it.





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