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The Sandwiches At This Wisconsin General Store Are So Good, You’ll Want To Live Next Door


Nestled in a tiny Wisconsin town, Ehlers General Store serves up sandwiches so delicious, you might consider pitching a tent in their parking lot.

Trust me, it’s worth the trip.

Step back in time! Ehlers Store stands proud against the Wisconsin sky, a beacon of small-town charm that's been serving up smiles since 1915.Step back in time! Ehlers Store stands proud against the Wisconsin sky, a beacon of small-town charm that's been serving up smiles since 1915.
Step back in time! Ehlers Store stands proud against the Wisconsin sky, a beacon of small-town charm that’s been serving up smiles since 1915. Photo credit: David MacKinnon

Picture this: You’re driving through the winding roads of northern Wisconsin, surrounded by towering pines and pristine lakes, when suddenly your stomach growls louder than a bear after hibernation.

You’re in luck, because just around the bend in the quaint town of Cornucopia lies a hidden gem that’s about to rock your taste buds and transport you back in time.

Welcome to Ehlers General Store, where the sandwiches are legendary, the atmosphere is pure Americana, and the charm is as thick as the layers on their famous subs.

As you pull up to this unassuming white building with its bold red trim, you might think you’ve stumbled onto a movie set for a 1950s small-town drama.

Treasure hunt central! Ehlers' interior is a wonderland of curiosities, where every aisle holds the potential for your next "I can't believe I found this" moment.Treasure hunt central! Ehlers' interior is a wonderland of curiosities, where every aisle holds the potential for your next "I can't believe I found this" moment.
Treasure hunt central! Ehlers’ interior is a wonderland of curiosities, where every aisle holds the potential for your next “I can’t believe I found this” moment. Photo credit: Sally VetTech

But no, this is the real deal – a genuine piece of Wisconsin history that’s been serving the community since 1915.

The moment you step inside, you’re hit with a sensory overload that’s like diving headfirst into a Norman Rockwell painting.

The wooden floors creak beneath your feet, telling tales of generations who’ve walked these aisles before you.

Shelves stocked with everything from fishing lures to canned goods line the walls, creating a maze of nostalgia and practicality.

But let’s be honest, you’re not here for the canned peas or the novelty postcards (though they make great souvenirs).

Decisions, decisions! This aisle is like a choose-your-own-adventure book, but instead of dragons, you're battling the urge to buy everything in sight.Decisions, decisions! This aisle is like a choose-your-own-adventure book, but instead of dragons, you're battling the urge to buy everything in sight.
Decisions, decisions! This aisle is like a choose-your-own-adventure book, but instead of dragons, you’re battling the urge to buy everything in sight. Photo credit: Jameson Johnson

You’re here for the sandwiches that have locals and tourists alike singing praises louder than a church choir on Sunday.

Make your way to the deli counter, where the real magic happens.

The menu board might as well be a list of greatest hits, each sandwich a chart-topper in its own right.

Now, I know what you’re thinking – “It’s just a sandwich, how good can it be?”

Oh, my sweet summer child, prepare to have your mind blown and your taste buds doing the happy dance.

Sandwich nirvana! These wrapped wonders are the Rolls-Royces of the lunch world – each one a perfectly engineered flavor machine.Sandwich nirvana! These wrapped wonders are the Rolls-Royces of the lunch world – each one a perfectly engineered flavor machine.
Sandwich nirvana! These wrapped wonders are the Rolls-Royces of the lunch world – each one a perfectly engineered flavor machine. Photo credit: Molly M.

First up, we’ve got the “Lake Superior Smoked Whitefish” sandwich.

This bad boy is like a love letter to the Great Lakes, featuring locally caught whitefish that’s been smoked to perfection.

It’s layered with crisp lettuce, juicy tomatoes, and a schmear of tangy dill sauce that’ll make you want to kiss the cook (but don’t, because that would be weird).

If you’re feeling a bit more carnivorous, sink your teeth into the “Northwoods Turkey Club.”

This towering masterpiece is stacked higher than a lumberjack’s woodpile, with layers of tender turkey, crispy bacon, and enough veggies to make you feel virtuous.

But the real star of the show?

Chocolate heaven! These brownies look so good, they might make you consider trading your firstborn. (Don't worry, we won't let you.)Chocolate heaven! These brownies look so good, they might make you consider trading your firstborn. (Don't worry, we won't let you.)
Chocolate heaven! These brownies look so good, they might make you consider trading your firstborn. (Don’t worry, we won’t let you.) Photo credit: Andy Leung

The homemade cranberry mayo that adds a sweet-tart kick that’ll make your taste buds do a little jig.

For those who like it hot, the “Spicy Italian” is like a flavor explosion in your mouth.

Loaded with various cured meats, provolone cheese, and a zesty giardiniera that’ll clear your sinuses faster than a Wisconsin winter, this sandwich is not for the faint of heart.

But fear not, mild-mannered eaters, there’s something for everyone here.

The “Veggie Delight” is a garden party between two slices of bread, featuring a rainbow of fresh vegetables and a house-made hummus that’s so good, you’ll swear off store-bought forever.

Picnic perfection! This spread is like a greatest hits album of comfort food – familiar favorites with a gourmet twist.Picnic perfection! This spread is like a greatest hits album of comfort food – familiar favorites with a gourmet twist.
Picnic perfection! This spread is like a greatest hits album of comfort food – familiar favorites with a gourmet twist. Photo credit: Colleen Raley

Now, let’s talk about the bread, because as any sandwich aficionado knows, it’s the foundation of greatness.

Ehlers doesn’t mess around when it comes to their carbs.

They source their bread from a local bakery that’s been perfecting their craft for generations.

Each loaf is a work of art – crusty on the outside, pillowy on the inside, and sturdy enough to hold up to even the most ambitious sandwich creations.

But Ehlers General Store isn’t just about the food (though let’s be real, that’s a big part of it).

Golden-crusted glory! These pasties are what would happen if a pot pie and a calzone had a delicious Midwestern baby.Golden-crusted glory! These pasties are what would happen if a pot pie and a calzone had a delicious Midwestern baby.
Golden-crusted glory! These pasties are what would happen if a pot pie and a calzone had a delicious Midwestern baby. Photo credit: Ehlers General Store

It’s about the experience, the step back in time that makes you feel like you’ve discovered a secret portal to a simpler era.

As you wait for your sandwich to be crafted with the care and precision of a Swiss watchmaker, take a moment to soak in the atmosphere.

The walls are adorned with vintage signs and local memorabilia, each piece telling a story of the area’s rich history.

You might spot an old fishing rod that looks like it could tell tales of the one that got away, or a weathered map of Lake Superior that’s seen more adventures than Indiana Jones.

And then there’s the people – the heart and soul of Ehlers.

Grape expectations! This wine selection rivals Napa Valley, proving Wisconsin isn't just about cheese and beer (but those are great too).Grape expectations! This wine selection rivals Napa Valley, proving Wisconsin isn't just about cheese and beer (but those are great too).
Grape expectations! This wine selection rivals Napa Valley, proving Wisconsin isn’t just about cheese and beer (but those are great too). Photo credit: Jared Wold

The staff here aren’t just employees; they’re keepers of local lore, ready to regale you with tales of Cornucopia’s past while they slice your cheese with surgical precision.

Don’t be surprised if you find yourself in a lively debate about the best fishing spots on Lake Superior or the proper way to pronounce “sauna” (it’s “sow-na,” by the way, not “saw-na” – this is Wisconsin, after all).

Once you’ve got your sandwich in hand, you’ve got a decision to make.

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Do you head outside to one of the picnic tables, where you can enjoy your meal with a side of fresh air and small-town charm?

Or do you grab a seat at the old-fashioned counter, perching on a swivel stool that’s probably older than your grandpa?

Retail therapy, old-school style! Ehlers' interior is like your cool grandma's attic, if your grandma was a master curator of awesome stuff.Retail therapy, old-school style! Ehlers' interior is like your cool grandma's attic, if your grandma was a master curator of awesome stuff.
Retail therapy, old-school style! Ehlers’ interior is like your cool grandma’s attic, if your grandma was a master curator of awesome stuff. Photo credit: Kris Jacobson

Either way, you’re in for a treat.

As you unwrap your sandwich (pro tip: do it slowly, savor the moment), take a second to appreciate the artistry before you.

This isn’t just food; it’s a culinary masterpiece that would make Michelangelo weep with envy.

That first bite?

It’s like a flavor explosion that’ll make your taste buds stand up and salute.

The combination of fresh ingredients, perfectly balanced flavors, and that oh-so-satisfying crunch of well-toasted bread is enough to make you consider moving to Cornucopia permanently.

Where everybody knows your name! The friendly faces at Ehlers make you feel like you've just walked into the "Cheers" of general stores.Where everybody knows your name! The friendly faces at Ehlers make you feel like you've just walked into the "Cheers" of general stores.
Where everybody knows your name! The friendly faces at Ehlers make you feel like you’ve just walked into the “Cheers” of general stores. Photo credit: Greg A

But Ehlers General Store isn’t just about the sandwiches (though they’re reason enough to visit).

It’s a one-stop-shop for all your northwoods needs.

Need bait for your fishing trip?

They’ve got you covered.

Forgot sunscreen for your beach day?

No problem.

Service with a smile! These folks aren't just staff, they're the guardians of Ehlers' legacy and your new best friends in sandwich form.Service with a smile! These folks aren't just staff, they're the guardians of Ehlers' legacy and your new best friends in sandwich form.
Service with a smile! These folks aren’t just staff, they’re the guardians of Ehlers’ legacy and your new best friends in sandwich form. Photo credit: Jim Hansen

Craving some locally made fudge to satisfy your sweet tooth?

Look no further.

This place is like the Swiss Army knife of stores – compact, efficient, and surprisingly versatile.

As you explore the aisles, you’ll find an eclectic mix of practical necessities and quirky souvenirs.

There’s something oddly satisfying about being able to buy a can opener, a novelty t-shirt, and a jar of homemade jam all in one place.

It’s like a treasure hunt where every item tells a story of local craftsmanship and Midwestern ingenuity.

Snack attack central! These shelves are stocked with more treats than Willy Wonka's factory – and twice as tempting.Snack attack central! These shelves are stocked with more treats than Willy Wonka's factory – and twice as tempting.
Snack attack central! These shelves are stocked with more treats than Willy Wonka’s factory – and twice as tempting. Photo credit: Sally VetTech

And let’s not forget about the drinks.

Ehlers has a selection of beverages that’ll quench any thirst, from ice-cold sodas to locally brewed craft beers.

They even have their own blend of coffee that’s strong enough to wake up a hibernating bear.

Pair it with one of their homemade cookies, and you’ve got yourself a dessert that’s worth every calorie.

As you finish your meal and reluctantly prepare to leave this slice of Americana, you might find yourself already planning your next visit.

Taco 'bout delicious! These handheld flavor bombs prove that even in the heart of Wisconsin, you can find a taste of Mexico.Taco 'bout delicious! These handheld flavor bombs prove that even in the heart of Wisconsin, you can find a taste of Mexico.
Taco ’bout delicious! These handheld flavor bombs prove that even in the heart of Wisconsin, you can find a taste of Mexico. Photo credit: Ehlers General Store

Maybe you’ll try the “Bayfield Apple Orchard Chicken Salad” sandwich, or perhaps you’ll go for the “Fisherman’s Catch” with its perfectly grilled local fish.

Whatever you choose, you can bet it’ll be worth the trip.

Before you go, take a moment to chat with the locals who’ve made Ehlers their second home.

You might hear stories of epic fishing adventures and tales of harsh winters that would make a polar bear shiver.

As you head back to your car, belly full and spirit lifted, you’ll realize that Ehlers General Store is more than just a place to grab a sandwich.

It’s a living, breathing piece of Wisconsin history, a testament to the enduring charm of small-town America, and a reminder that sometimes, the best things in life are found in the most unexpected places.

Dress for success, Northwoods style! Ehlers' clothing section is where lumberjack chic meets lake life casual – Paul Bunyan would approve.Dress for success, Northwoods style! Ehlers' clothing section is where lumberjack chic meets lake life casual – Paul Bunyan would approve.
Dress for success, Northwoods style! Ehlers’ clothing section is where lumberjack chic meets lake life casual – Paul Bunyan would approve. Photo credit: E.V. Kind

So the next time you find yourself in northern Wisconsin, do yourself a favor and make a pit stop in Cornucopia.

Your taste buds will thank you, your Instagram feed will thank you, and you’ll leave with a full stomach and a heart full of warmth.

Just don’t blame me if you find yourself browsing real estate listings in Cornucopia on the drive home.

After all, living next door to sandwich perfection is a pretty tempting proposition.

Snack paradise! This display is like a treasure map for your taste buds – X marks the spot for deliciousness in every direction.Snack paradise! This display is like a treasure map for your taste buds – X marks the spot for deliciousness in every direction.
Snack paradise! This display is like a treasure map for your taste buds – X marks the spot for deliciousness in every direction. Photo credit: Jared Wold

For more information about Ehlers General Store, including their menu and hours of operation, visit their website and Facebook page.

And when you’re ready to embark on your sandwich pilgrimage, use this map to guide you to culinary nirvana.

16. ehlers general store map16. ehlers general store map

Where: 88545 Superior St, Cornucopia, WI 54827

Trust me, it’s a journey worth taking – just make sure you bring your appetite and your sense of adventure.

Your taste buds will be writing you thank-you notes for years to come.





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