After 20 years of delighting customers, Taco Bell is celebrating its iconic Baja Blast with special freebies and a new turquoise-colored treat. Since its debut in 2004, the Mountain Dew Baja Blast, exclusively created for Taco Bell, has become a beloved addition to many orders with its tropical lime flavor.

Taco Bell’s “Bajaversary”

“We’re extremely proud of the synonymous, iconic duo Taco Bell and BAJA BLAST have become,” said Taylor Montgomery, Chief Marketing Officer at Taco Bell. “We’re celebrating this incredible milestone just as much as our die-hard Baja fans and can’t wait to share even more epic experiences, innovations, and rewards.”

Mountain Dew has acknowledged the passionate customer base of the Baja Blast and announced plans to expand Baja Blast offerings on the Taco Bell menu this year. JP Bittencourt, Vice President of Marketing at Mountain Dew, stated, “We’re constantly inspired by our fans and feed off their energy, which drives our urge to deliver breakthrough innovations and exclusive offerings to thank those who have supported us – whether it’s our diehard fans from day one to new consumers who continue to join our fandom every day.”

Baja Blast Anniversary Deals

To celebrate the 20th anniversary, or “Bajaversary,” Taco Bell is offering several exciting deals:

• Free Baja Blast Drink: On July 29, Baja Blast enthusiasts can enjoy a free medium-sized Baja Blast fountain drink or a regular-sized Baja Blast Freeze. Customers can avail of this offer at their local Taco Bell or through the Taco Bell app.
• Stanley X Bajaversary Tumbler: On August 13, at 2 p.m. PST, the Taco Bell app rewards members who have the chance to win a limited-edition Stanley X Bajaversary tumbler from the Tuesday Drop section. The first 20 customers to redeem a tumbler will enjoy a free Baja Blast for a year.

Special Offers for Taco Bell Rewards Members

In addition to the free drink, Taco Bell Rewards Members can look forward to exclusive offers:

• Baja Blast Gelato: After a limited release in 2023, the Baja Blast Gelato will be available nationwide starting on September 3 for a limited time. This creamy and delicious treat will be accessible to Taco Bell Rewards Members through the Taco Bell app.
• $1 Happier Hour: From 2 p.m. to 5 p.m. local time every day, customers can enjoy a medium-sized Baja Blast fountain drink or a regular-sized Baja Blast Freeze for just $1.

Upcoming Baja Blast Innovations

Taco Bell also announced plans to debut a Baja Blast Pie later this year, adding to the growing list of Baja Blast-inspired menu items. This latest innovation aims to continue the tradition of unique and exciting offerings that keep fans coming back for more.

Taco Bell’s celebration of the Baja Blast’s 20th anniversary is a testament to the drink’s popularity and the brand’s commitment to delivering innovative and enjoyable experiences to its customers. With freebies, exclusive rewards, and new menu items, Baja Blast fans have much to look forward to this year.