Verizon is launching a fresh advertising campaign to let customers know, “We hear you now.” This new strategy, kicking off with a nod to the iconic “Can You Hear Me Now?” commercials, features Verizon’s real engineer, Mike Morgan, in place of the original actor. The ad showcases various ways Verizon connects customers, from smartphone messaging and video calls to home broadband, online gaming, and electronic payments.
New Campaign and Strategy Unveiled
Leslie Berland, Verizon’s chief marketing officer, emphasized the company’s expanded vision: “We are a telco company but, truly, we are a life company. Whether you are at home, on the road, at work, or traveling, Verizon is there in times of amazingness or times of crisis.” The new ad will be featured on broadcast and streaming TV, social media, and in theaters, aiming to create a fresh, engaging storytelling experience.
Enhanced Customer Offers and Streaming Deals
Alongside the brand refresh, Verizon is rolling out updated promotions starting Wednesday. These include discounted streaming video deals from Disney+ and guaranteed smartphone trade-ins, even for damaged devices. Customers can add several streaming services, such as the Disney Bundle (Disney+, Hulu, and ESPN+), Netflix, Max (with ads), YouTube Premium, and Walmart+ (which includes Paramount+ Essentials streaming) for $10 monthly each, a significant discount compared to subscribing directly. Apple One and Apple Music Family subscription deals are expected to be added later this summer.
Simplifying Home Internet with MyHome
Verizon’s new MyHome internet plans aim to simplify how customers get home internet and entertainment options, starting at $35 monthly with auto-pay and select mobile coverage. These plans come with no hidden fees or equipment charges, and prices won’t change for up to four years. For low-income customers, Verizon Forward plans start at $20 monthly. The MyHome initiative is designed to alleviate the complexities of the Internet and entertainment market, offering a one-stop shop for all services. Optional perks include live TV from Fios TV (300+ channels) or YouTube TV (100+ channels), cloud storage, and Home Device Advisor tech support. Verizon’s wireless 5G and LTE plans currently reach 57 million U.S. homes, with Fios fiber reaching 15 million. Those with Verizon’s wireless myPlan Unlimited plans can trade in any smartphone, regardless of condition, toward a new device, with a value of up to $830.
Verizon’s Rebranding: A New Logo and Premium Access
Another aspect of Verizon’s rebranding includes an updated logo, replacing the current red checkmark with a red V featuring a yellow glow. This new logo and the accompanying ads will be displayed across social media, digital platforms, and TV systems. Berland explained that the checkmark symbol initially launched to convey reliability, has now been updated to reflect Verizon’s energy, openness, and vibrancy.
Verizon’s new premium access program will provide home and mobile customers with access to ticket presales for concerts, free tickets to Copa America matches, every NFL game in the upcoming season, and passes to red-carpet movie premieres. This comprehensive rebranding and refreshed strategy underline Verizon’s commitment to evolving and responding to customer needs, ensuring they remain at the forefront of the telecommunications industry.